'Tag' You Need To Familiar
This issue will teach you exactly what to look for in a good link and what to watch out for as links turn ugly on you! Even if you never learn anything else about HTML, as a website owner there is one tag you NEED to be familiar with. The A (anchor) tag. This is what makes hyperlinks work on the web and it's the #1 way that search engines find their way round the web. Depending on how the anchor tag is crafted, the link may be your best friend or your worst enemy.
A 'normal' anchor tag would look something like :
http://www.example.com/somefile.html ">Link Text
When you click 'link text' it will go to the webpage specified in the href="" portion (also called an 'attribute'). Pretty straightforward stuff. Instead of 'Link Text', the link may contain
an image tag. Using an image doesn't help out the search engines much since they can not ead your image like humans do.
What about no-follow "tags"? These are actually an attribute like 'href' and your link would appear as :
http://www.example.com/somefile.html ">Link Text
If you noticed the rel="nofollow" attribute, this tells the search engines that the link should not carry any weight with it. The order that the attributes are listed in does not matter, it could go 'rel then href' or it could be 'href then rel'. Normally, links into your website from other websites will help your rank. A link that has a nofollow attached to it is telling the earch engines NOT to pass along any 'link love'. Use it to help mastermind how link love is spread around your own site, but don't place any SEO value on the links using a nofollow.
What makes a link 'better'? Using good, descriptive, relevant 'Link Text' will certainly help to dial-in your SEO efforts, but you can also add a title="" attribute to your links for a little extra umph!...
http://www.example.com/somefile.html ">Link Text
Notice the title="" has almost the same content as the 'Link Text' part? This helps to solidify your link text and has proven to be a considerable factor for Google in particular. If you link to your own pages and use the title="" attribute to help pass along a little extra link value, you will notice an increase in rank! I have used this trick on several clients who come to me after changing the look of their site... nothing else was different between the two except the images used and the lack of a title="," attribute on their 'new' site. Adding the title attributes helped them to climb right back to where they were in the ranks before the change.
Be sure to use links like these on your navigation and throughout your website to help increase your ranking. Links from other websites are the most critical to have, but since you work so hard to get those links, you really owe it to yourself to try and keep your internal links in top-notch condition!
The one type of link that will truly hurt your ranking is a broken link. These are links that go off to a page that tells you that no page could be found. Since Google is primarily interested in providing links to websites that Google's searchers will enjoy visiting. Sites with broken links and missing content don't fit this bill.
A 'normal' anchor tag would look something like :
http://www.example.com/
When you click 'link text' it will go to the webpage specified in the href="" portion (also called an 'attribute'). Pretty straightforward stuff. Instead of 'Link Text', the link may contain
an image tag. Using an image doesn't help out the search engines much since they can not ead your image like humans do.
What about no-follow "tags"? These are actually an attribute like 'href' and your link would appear as :
http://www.example.com/
If you noticed the rel="nofollow" attribute, this tells the search engines that the link should not carry any weight with it. The order that the attributes are listed in does not matter, it could go 'rel then href' or it could be 'href then rel'. Normally, links into your website from other websites will help your rank. A link that has a nofollow attached to it is telling the earch engines NOT to pass along any 'link love'. Use it to help mastermind how link love is spread around your own site, but don't place any SEO value on the links using a nofollow.
What makes a link 'better'? Using good, descriptive, relevant 'Link Text' will certainly help to dial-in your SEO efforts, but you can also add a title="" attribute to your links for a little extra umph!...
http://www.example.com/
Notice the title="" has almost the same content as the 'Link Text' part? This helps to solidify your link text and has proven to be a considerable factor for Google in particular. If you link to your own pages and use the title="" attribute to help pass along a little extra link value, you will notice an increase in rank! I have used this trick on several clients who come to me after changing the look of their site... nothing else was different between the two except the images used and the lack of a title="," attribute on their 'new' site. Adding the title attributes helped them to climb right back to where they were in the ranks before the change.
Be sure to use links like these on your navigation and throughout your website to help increase your ranking. Links from other websites are the most critical to have, but since you work so hard to get those links, you really owe it to yourself to try and keep your internal links in top-notch condition!
The one type of link that will truly hurt your ranking is a broken link. These are links that go off to a page that tells you that no page could be found. Since Google is primarily interested in providing links to websites that Google's searchers will enjoy visiting. Sites with broken links and missing content don't fit this bill.
Source From : Shawn Snarski (AutoMapIt)
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